Those of you who read this blog on a regular basis may have noticed we’ve changed over to wordpress. Whilst making sure all the old blog posts didn’t get lost I noticed that I’ve never really written a blog on GuruOnline itself and the theory behind it.
So this blog is going to look at Guru, why you should have it bookmarked as your number one business resource and what makes Guru better than anyone else out there offering free business advice.
GuruOnline is a video based business resource, offering hundreds of interviews on dozens of different industries – All the videos are instantly streamed, all feature recognised industry experts, massive range of topics covered and best of all, it’s available for anyone to use and it’s all free! Over the coming months, Guru is going to be broken down into industry specific channels, we’ve recently launched our international trade channel in association with the Institute of Export and now have an entire channel dedicated to international trade, here you will find everything you need to know about importing, exporting and international trade in general, any questions you have about international trade will be answered here and if you cant find what you’re looking for, get in touch and we guarantee we’ll be able to help you.
We all know you can’t spend two minutes on the Internet without tripping over someone offering your business free advice, so why use Guru? Well, first off, it’s all in video format, so you don’t have pages of solid text to sift through. All our videos are broken down into precise and accurate short videos (ranging from 30 seconds to 2 minutes). All the videos not only feature certified experts, but the team behind Guru are pretty good at bringing you the content in the most efficient way possible.
Secondly because it’s not anonymous text, it’s all video based which means you can see exactly who is giving you this advice and when you can see it’s IBM who are talking about IT security, you know you can trust the source. If you’re watching a video about export and it’s by the Institute of Export you can be pretty safe in the knowledge that the information they’re giving you is the most current, up to date and relevant. All this means you don’t have to just take our word that this person knows what they’re talking about.
So I’ve been going on about Guru and how amazing online video is, but what’s the big deal with video anyway?
They say a picture is worth a thousand words, so, what’s a video worth? What’s hundreds of videos worth?
In a nutshell, online video brings you the information you’re looking for, as quickly and efficiently as possible, it’s the most user friendly and interactive way of browsing the web.
You don’t have to just take my word for it, a quick look at the history of the internet shows online video’s natural progression, YouTube is one of the most popular sites on the internet and arguably the most famous when it comes to online video, it was first launched in 2005 and within 12 months Google brought it in one of the most talked about and ground breaking acquisitions in the history of the internet, back then Google knew what a big part online video was going to play in the internet and they were right, according to Alexa, YouTube get around 18% of all internet traffic everyday, according to online monitors Hitwise, in 2007 it was said that YouTube consumed as much capacity as the entire internet took up in 2000.
Online-publishers.org found that in a study of Internet users, 40% watch online videos at least once a week and over 70% watched online videos at least once a month.
ComScore reported that 76.8 percent of the total U.S. Internet audience viewed online video.
In April 2008, The Telegraph has even predicted that the internet could grind to a halt within two years under the pressure of booming demand for online video.
So I’ve convinced you that online video is massive and it’s only going to get bigger, why would you use Guru when you’ve got all this apparent choice?
It only contains information that will be relevant to businesses:
Guru is not just any website offering you video content, it is all specifically aimed at businesses, (you’re not going to stumble across an angry teenager having a rant about totalitarianism just because their teachers wont let them wear a bolt through their nose to school). Guru features advice for almost every industry, no matter what sort of business you’re in, there is going to be something you’ll find informative.
Easy to use:
Everything is broken down into channels and categories, and it’s all cross referenced so you don’t have to worry about not finding what you’re looking for, if you want to know about financing a business venture in China, you’ll find what you’re looking for under finance and international trade (in fact you’re likely to find that one under world regions on the international trade channel too). All the videos and interview titles are clearly labeled with the question being answered showing alongside every video. The site is designed to be as user friendly as possible, we won’t gain anything by showing off how talented our web developers are by being complicated for complexities sake.
You know you can trust the information:
As I’ve mentioned before, if you want to know about how to implement a good IT security systems in your office and you’re watching an interview from IBM you know you can trust them. Every contributor on Guru knows what they’re talking about and they’re the leader in their field, if you’re researching a completely new business venture and you’re not sure who the company is, all interviewees have links to their own website for your validation (or even to contact them if you’d like more information). If you want to know about starting a business venture in Russia, who better to listen to than the Russia Chamber of Commerce? Or Google if you want to know about social media?
That really should be enough to convince you why GuruOnline is the definitive business resource, there are several links in this post, if you’re new to Guru why not follow one of them and spend five minutes having a look around the site, we’re adding new content all the time so dont forget to keep checking back. If there are any topics you feel we are missing and you think you could be a Guru please don’t hesitate to get in touch and maybe we could be filming you?